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What We Are Reading: 2017 Internet Trends By Kleiner Perkins Caufield Byers


What We Are Reading: 2017 Internet Trends By Kleiner Perkins Caufield Byers

Content is difficult to create and yet we are today at a stage where we are overwhelmed by content and data. Every minute more than 1500 blog posts are written not to mention the large number of other data sources – Social Media / Email /  News Paper, Magazines among others.
Not all info is beneficial or interesting but among the litter are stuff that is not just interesting to read but can be used as an input for actionable ideas.
Covering such articles, this week we came across the Mary Meeker’s 2017 Internet Trends Report.

Who is Mary Meeker?

Mary graduated from DePauw University with B.A. degree and received an M.B.A. from Cornell University and an Honorary Doctor of Letters degree from DePauw. Having joined Kleiner Perkins Caufield & Byers in December 2010, she focuses on investments in the firm’s digital practice and helps lead KP’s Digital Growth Funds, targeting high-growth Internet companies that have achieved rapid adoption and scale.
She is a prolific writer and is the co-author of many industry-defining books. Mary’s reports (including her annual Internet Trends presentations) are widely read around the world. More here.

What is Mary Meeker’s 2017 Internet Trends Report?

Kleiner Perkins Caufield & Byers partner Mary Meeker delivers her annual rapid-fire Internet Trends Report. This year’s report includes 355 slides and tons of information. Here is CB Insights analysis of the report.
What We Are Reading: 2017 Internet Trends By Kleiner Perkins Caufield Byers
This is how other’s have described their view on the report:

This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner Mary Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry. The widely anticipated slide deck compiles the most informative research on what’s getting funded, how Internet adoption is progressing, which interfaces are resonating, and what will be big next.

Takeaways from Recode:

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
  • In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
  • Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. (More here: The highlights of Meeker’s China slides.)

  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. (More here: The highlights of Meeker’s India slides.)
  • In the U.S. in 2016, 60% of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
  • Healthcare: Wearables are gaining adoption with about 25% of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.

Complete article here.

Takeaways by TechCrunch:

  • Smartphone sales and Internet penetration growth are both slowing
  • It’s not really a “shift to mobile” as much as “the addition of mobile”, since desktop usage hasn’t declined much while mobile usage has skyrocketed to over three hours per day per person in the US
  • There’s still more time spent on mobile than ad spend, indicating forthcoming windfalls for mobile ad platforms
  • Google and Facebook control 85% of online ad growth
  • Internet ad spend will surpass TV spend within six months
  • Streaming music led by Spotify surpassed physical music sales, giving recorded music its first revenue growth in 16 years
  • eSports are exploding,  with viewing time up 40% year over year, and an equal number of millennials strongly preferring eSports vs traditional sports.

  • Email spam with malicious attachments is exploding as cloud usage increases, so be careful what you click
  • Tech companies drive wealth creation in China, where people pay for livestreaming, and bike sharing usage is skyrocketing
  • Falling data costs are driving increasing Internet adoption in India, but smartphone prices remain too high
  • 60% of the most-highly valued tech companies in America were founded by first or second generation Americans while 50% of the top private startups were founded by first-gen immigrants

Complete article here.
What We Are Reading: 2017 Internet Trends By Kleiner Perkins Caufield Byers
Hope you have found this article useful!


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